It all started at a women's empowerment conference.

I was sitting in the audience, watching woman after woman purchase and wear tees with messages like "I Am Strong" and "Boss Babe" on the front.

The only problem was, I could read the messages.

Which meant the woman wearing them could not.

I realized how totally backwards it was that we were telling others how empowered we felt, but we were neglecting the one person who actually needed to hear it: Ourselves.

The daughter of a psychologist, I've grown up with positive affirmations, often daily. So I know their importance--and their effectiveness. 

I want other women to have the same experience of reminding themselves how wonderful they are.

We all know it, girl. It's time you knew it, too. 

Welcome to your shop. You're noteworthy.